Activity 6 Counter ad

 Original ad.

The search for the fountain of youth is a multi-billion dollar business. According to Forbes Magazine L'Oreal ranks 25th in the world.
The persuasion techniques used in this ad are directed at that fountain of youth.

A young youthful beautiful woman is more than 1/2 the ad.
Black and sparkly pink create a seductive cover.
The first line , although small, states than after 20 the skin begins to slow. What does that mean? But it can be rejuvenated with Youth Code.
Subtext makes claims that with ONE drop, skin improves and in one month your skin acts younger.
More print states that 95% women saw improvement.
 However there is some card stacking going on here. There is some untold facts.

The research I did on L'Oreal was a bit disappointing since I use many of their products---guilty--- trying to find that fountain of youth. This site Misleading marketing  shows that L'Oreal after 10 years of research the product, Youth Code does not do what is advertised.
Another link  Youth Code ingredients shows that ingredients in this product don't do what is advertise.
Animal testing has been a huge problem in the cosmetic industry. However this link L'Oreal's position on animal testing states that they have developed new research techniques for skin and makeup products and have not used animals for testing  since 1989.
                                                             
My counter ad

                                                             
  My persuasion techniques

I used the same seductive black and sparkly pink background.
But I used a beautiful  more realistic age appropriate  model
I used a few fun facts and had liar liar pants on fire. And money flying away. Because that's all that going to happen with this product. I have a teeny bunny, because although they claim they don't use animal testing. They have not been totally exonerated.

References:
Retrieved from http://www.forbes.com/companies/loreal-group/

Retrieved from http://realhairtruth.com/2012/10/08/real-hair-truth-loreal-pariss-pervasive-and-misleading-national-marketing-campaign/

Retrieved from http://www.topwrinklecream.org/loreal-youth-code-daily-lotion-spf-30/

Retrieved from http://answers.loreal.com/animaltesting/en/what-is-loreal-doing-to-try-to-end-animal-testing-for-cosmetics-purposes/