Saturday, October 5, 2013

PSA Storyboard

My PSA for digital literacy

Significance of Issue to the Public:

Target Audience:
  • Whom do I want to speak to? (Choose One: Classroom teachers, parents, administrators) I really want to address them all. Anyone can read it.
Message:
  • What is the proposed message?  Digital media in the curriculum is very important and should be addressed. What do I want the person who is watching this to understand? Funding is not going to high schools
Action Step:
  • What is the call to action? Call the State and Federal legislators and complain. squeaky wheel gets the grease.What do I want the person to do? same thing What can an individual do in the home or community? Call , write letters. When I was in the PTA we had big campaigns for and against state actions. Some actually worked , especially at election time. How will the action solve the problem? It may not solve the problem, but no action will definitely NOT solve the problem.
Very rough draft PSA storyboard

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